Dry Cleaning Service

Dry cleaning is a service industry that continues to grow

Look around you. More than likely, there are dozens of people in your own neighborhood who use a dry cleaner on a regular or occasional basis. And as consumers switch to greener, natural fibers like wool and silk that require specialized care, that need will grow. Here are some keys to remember when considering whether or not to start your own dry cleaning business:

  • Start-up costs can be $150,000 or more, not including real estate costs. Those costs can be significantly decreased by considering purchasing an established dry cleaning business, with equipment – and clientele – in place.
  • Consider partnering with a laundromat in your area that doesn’t offer dry cleaning services. Your customers will have the convenience of one-stop service, and you can benefit by splitting the rent and even the advertising costs. Be sure to have your own utilities run, though. The water, sewer, and energy needs of laundromats and dry cleaning business vary widely. Split the costs of pick-up and delivery, to both homes and businesses, for added customer convenience.
  • You can set yourself apart from other dry cleaners by establishing yourself as a niche service provider. Some dry cleaners appeal to today’s green trends by offering methods that don’t use the solvent perchloroethylene. Others offer special services aimed at cleaning wedding gowns, leather, rugs – even designer handbags.
  • If you’re new to the dry cleaning business, look into franchises. Many well-known dry cleaning companies offer franchises, providing the machines and the initial expertise to get you started. If you decide to go out on your own, you can increase your own chances of success by hiring an experienced staff. If you’re trying to get to know your business while training others, your customers will be the ones who suffer.
  • In addition to traditional advertising avenues, be sure to become active in the community where your business is located. Sponsoring a little league team or hosting a charity walk-a-thon are terrific ways to advertise your business and appear generous and altruistic in the process.
  • As with any business, advice from experienced dry cleaners can be an invaluable resource. Consider joining the Drycleaning and Laundry Institute, an international trade association that represents over 10,000 dry cleaners in the United States alone. Membership gives you access to educational events, certification programs, and the Fabricare Resources Journal, filled with industry news and advice.